Description

Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals and users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-death approach to a very important business subject, with insightful examples to show how ideas have been put into practice.

More Details about Electronic Commerce: A Manager's Guide

General Information  
Author(s)Kalakota
PublisherPearson
Edition1
ISBN9788177583168
Pages446
BindingPaperback
LanguageEnglish
Publish YearJanuary 2002