Description
Thomson Press (India) Ltd Electronic Media : Programming Strategies And Practices by Susan Tyler Eastman Douglas A. Ferguson
Current relevant and student-friendly ELECTRONIC MEDIA: PROGRAMMING STRATEGIES AND PRACTICES delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice this market-leading text covers all aspects of media programming for broadcast and cable television radio and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends including media concentration digitalization the cluster selling of programming and the impact of new technologies. It explains how programs (units of content) are selected (or not selected) arranged evaluated and promoted with the need to consider pressures from technology financing regulations policies and marketing.