Description
Taxmann Publications Entrepreneurship 3rd Edition March 2021 by Abha Mathur
This book is a comprehensive & authentic book on ‘Entrepreneurship’. The basic aim of the book is to orient the students towards entrepreneurship as a career option along-with creative thinking and behaviour for effectiveness at work. The book also aims to educate the students on the most pertinent issue of the rapidly evolving world of entrepreneurs and the Government initiatives towards boosting entrepreneurship and Start-up culture amongst youth, for combating the mammoth problem of unemployment in India.
This book aims to fulfill the requirement of following students:
B.Com. (Hons.), Semester – II, Paper BCH 2.4(a)
B.Com., Semester – VI, Paper BC 6.4(a)
Choice Based Credit System (‘CBCS’) courses introduced & revamped in 2019 by University of Delhi
The Present Publication is the 3rd Edition, authored by CA (Dr.) Abha Mathur, with the following noteworthy features:
[Simple & Systematic Manner of Presentation] The subject-matter is presented in a simple, systematic method along with comprehensive explanation of the concept and theories underlying entrepreneurship
[Student-Oriented Book] This book has been developed, keeping in mind the following factors:
Interaction of the author/teacher with his/her students in the class-room
Shaped by the author/teachers experience of teaching the subject-matter at different levels
Reaction and responses of students have also been incorporated at different places in the book
[Case-studies & to-do-exercises] This book incorporates all these at the end of the chapter, to enable students to explore and identify the practical aspects of entrepreneurship
[SWOT Analysis] After having gone through the book, the students will be able to identify their hidden potential through personal SWOT analysis. They would also learn the methodology and modalities of setting up small business ventures & ways and methods of arranging and managing finances
This book contains the method of Appraising a Project, Writing a Project Report, making a Feasibility Study and contains the much needed formats of Business Proposals
[Case Studies and Brief Sketches] of successful entrepreneurial stories have been incorporated
[Chapter on GST] has been added to facilitate better and enhanced knowledge
Contents of this book are as follows:
[Introduction]
Entrepreneurship – Meaning and Importance, Entrepreneurship in the Indian Context, Entrepreneurship as a Creative Solution Provider
Meaning of Various Terms Related to Entrepreneurship, Intrapreneurship, Social Entrepreneurship, Net Entrepreneurship, Technopreneurship
[Entrepreneurial Support System]
Socio-Economic Support System for Entrepreneurship
Public and Private System of Stimulation
Role of Development Institutes, Availability of Finance, Marketing, Technology and Project Related Assistance
Role of Trade Association and Self-Help Groups for Promotion of Entrepreneurship
Types of Business Entities – Micro, Small and Medium Enterprises, Role of MSME Sector in Indian Economy
Family Business in India
Conflicts in Family Business
Startup Action Plan
Make in India Initiative
[Enterprise Formation Process]
Understanding and Analyzing Business Opportunities, Market Demand Analysis, Project Feasibility Study
Preparation of Business Plan
Cases of Indian Start-ups
[Managerial Aspects of Business]
Managing Finance – Preparation of Operating/Cost Budget, Cash Budget
Understanding Management of Short Term and Long Term Capital
Human Resource Planning
Contract Management
Understanding Marketing Methods
Understanding of GST and Other Tax Compliances
[Managing Growth]
Business Growth Strategies Specific to Small Enterprises
Enterprise Life Cycle and Various Growth Strategies
Business Collaboration and Outsourcing of Resources
Network Management
Succession Planning for Sustenance
About the author
Abha Mathur
CA [Dr.] Abha Mathur is an Associate Professor inn Satyawati College, University of Delhi. She has, to her credit, a long experience of 39 years, out of which her industry experience is about 14 years and her teaching experience is of 25 years.
Dr. Mathur started her career as the Manager (Finance) in Pure Drinks, New Delhi Ltd. and went on to become the Head of Financial Operations (Northern India). She then, joined the DCM Group at a very senior position and subsequently ventured into capital markets as Director Finance in Agbros Fincap [Pvt. Ltd.]. After spending 14 years in the industry, she decided to pursue her passion for teaching and became a part of Delhi University in the year 1996. She continues to combine academic and professional work.
She is a qualified Chartered Accountant and has to her credit, a plethora of educational qualifications and degrees such as B.Com. (Hons.), M.Com. PG Dip [Business Management], DIP [Comp. Prog] and Ph.D. from Department of Commerce, University of Delhi.
She was a Joint Coordinator, for developing the content of Tourism paper of B.A. Programme Application Course.
She acted as a Paper Coordinator for the subject of Accounting for Managerial Decisions for M.Com. level students, in e-Pg Pathshala, which is an E-Portal for distance learning where she reviewed modules & contributed content for 15 Modules. She has audio/video recorded 75 Modules. She has been appointed as Coordinator for MOOCs paper Accounting for Managerial Decisions.
She has been a special invitee for variety of subjects in MBA Institutes, ICAI and Department of Commerce, Department of Computer Applications and Department of Adult Education of University of Delhi, DTU, for teaching papers such as Marketing, Corporate Tax, Management, Cost Accounting, Tourism and Entrepreneurship, etc.
She has presented 11 papers in various National level seminars/Conferences and has published 23 Articles in leading International and National Journals.