Description
Taxmann Publications Entrepreneurship Development 1st Edition 2021 by Abha Mathur
Entrepreneurship Development is a comprehensive & authentic textbook written to familiarize the students with entrepreneurship as a career option and creative thinking and behaviour for effectiveness at work. The book also aims to educate the students on the most pertinent issue of the rapidly evolving world of entrepreneurs and the Government initiatives towards boosting entrepreneurship and Start-up culture amongst youth for combating the mammoth problem of unemployment in India.
This book aims to fulfil the requirement of the following students:
B.Com. (Hons.), Semester – V, Paper BCH 5.3(d)
B.Com., Semester – V, Paper BC 5.3(a)
Choice Based Credit System (CBCS)
Non-Collegiate Women's Education Board (NCWEB)
School of Open Learning of Delhi University (SOL)
Central Universities throughout India
The Present Publication is the Latest Edition, authored by CA (Dr.) Abha Mathur, with the following noteworthy features:
[Simple & Systematic Manner of Presentation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying entrepreneurship development
[Student-Oriented Book] This book has been developed, keeping in mind the following factors:
Interaction of the author/teacher with their students in the classroom
Shaped by the author/teachers experience of teaching the subject-matter at different levels
Reaction and responses of students have also been incorporated at different places in the book
[Case-studies & to-do-exercises] This book incorporates all these at the end of the chapter to enable students to explore and identify the practical aspects of entrepreneurship
[SWOT Analysis] After having gone through the book, the students will be able to identify their hidden potential through personal SWOT analysis.
[Methodology/Modalities of Setting-up a Business] Students would learn the methodology and modalities of setting up small business ventures & ways and methods of arranging and managing finances
This book contains the method of Appraising a Project, Writing a Project Report, making a Feasibility Study and includes the much-needed formats of Business Proposals
[Case Studies and Brief Sketches] of successful entrepreneurial stories have been incorporated
[Chapter on GST] has been added to facilitate better and enhanced knowledge
Detailed contents of this book are as follows:
Introduction
Entrepreneurship - Concept, Functions, Need and its Relevance in Indian Society; Pros and Cons of Entrepreneurship; Entrepreneurship as a Creative Response to Society's Problem
Dimensions of Entrepreneurship - Intrapreneurship, Technopreneurship, Netpreneurship, Ecopreneurship, Social Entrepreneurship; Entrepreneurship and New Challenges of Globalization
Individual and Entrepreneurship
Entrepreneurial Myths, Motivation for Entrepreneurship, Entrepreneurial Skills and Competencies, Entrepreneurial Values and Attitude; Entrepreneurial Risk Propensity and Ability to Cope
Entrepreneurship in Indian Scenario - Entrepreneurial Mindset in the Contemporary Business Scenario, Family Business in India - Role and Contribution Towards Growth of Entrepreneurship; Entrepreneurial Rewards System and Entrepreneurship vis-à-vis first generation Entrepreneurs (Nascent Entrepreneurship)
Entrepreneurial Sustainability
Social Support System for Entrepreneurship, Public and Private System of Stimulation; Availability of Finance, Marketing, Technological and Managerial Support Systems
Entrepreneurs' Self-Help Group, Trade and Industry Associations; Existence of Business Incubators; Availability of Venture Capital, Prototype Centers and Angel Investors Support System; Private Equity Funds; Startup Action Plan; Make in India Initiative
Entrepreneurial Process
Opportunity Sensing and Identification Process, Generation of Business Ideas, Feasibility Analysis of Business Ideas
Preparation of a Business Plan, Business Proposal, Project Appraisal and its Techniques
Managerial Aspect of Business
Managing Finance; Understanding Capital Structure; Understanding Organization Structure and Management of Human Resources of a New Enterprise
Understanding of Marketing - Mix; Management of Assets (Cash Management); Relationship Management; Cost Management; Understanding Family Business Management
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About the author
Abha Mathur
CA [Dr.] Abha Mathur is an Associate Professor at Satyawati College, University of Delhi. She has, to her credit, a long experience of 39 years, out of which her industry experience is about 14 years, and her teaching experience is about 25 years.
Dr. Mathur started her career as the Manager (Finance) in Pure Drinks, New Delhi Ltd. and became the Head of Financial Operations (Northern India). She then joined the DCM Group at a senior position and subsequently ventured into capital markets as Director Finance in Agbros Fincap [Pvt. Ltd.]. After spending 14 years in the industry, she decided to pursue her passion for teaching and became a part of Delhi University in 1996. She continues to combine academic and professional work.
She is a qualified Chartered Accountant and has to her credit a plethora of educational qualifications and degrees such as B.Com. (Hons.), M.Com. PG Dip [Business Management], DIP [Comp. Prog] and Ph.D. from Department of Commerce, University of Delhi.
She was a Joint Coordinator for developing the content of the Tourism paper of B.A. Programme Application Course.
She acted as a Paper Coordinator for the subject of Accounting for Managerial Decisions for M.Com. level students, in e-Pg Pathshala, which is an E-Portal for distance-learning where she reviewed modules & contributed content for 15 Modules. She has audio/video recorded 75 Modules. She has been appointed as Coordinator for MOOCs paper Accounting for Managerial Decisions.
She has been a special invitee for a variety of subjects in MBA Institutes, ICAI and Department of Commerce, Department of Computer Applications and Department of Adult Education of the University of Delhi, DTU, for teaching papers such as Marketing, Corporate Tax, Management, Cost Accounting, Tourism and Entrepreneurship, etc.
She has presented 11 papers in various National level seminars/Conferences and has published 23 Articles in leading International and National Journals.
She has authored the following Books:
Business, Entrepreneurship & Management for FYUP course
Principles of Marketing for B.Com. (Hons.) & MBA students
Marketing Management B.Com. (Pass) students
Human Resource Management for B.Com. (Hons.) & (Pass) students of CBCS Course
Tourism & Travel – An Indian Perspective
Entrepreneurship for B.Com. (Hons.) & B.Com. (Pass), CBCS Course students
Leadership – Issues & Challenges for MBA students
Fundamentals of Entrepreneurship for B.Com. (Hons.) students of Utkal University, Odisha
Organizational Behaviour for B.Com. (Hons.) & B.Com. program students of CBCS Course introduced by University of Delhi
Communication & Documentation in Business for B.Com. (Hons.) students of CBCS Course introduced by University of Delhi
She has also written a book of Moral Stories for children titled Kathayaen Jo Daadi Maa Se Suni
She does a lot of social work; she is Hon. Secretary of the Consumer Federation of India and Vice-Chairperson of South Delhi Citizen's Council, which are NGOs dedicated to consumers and social causes.
She received the prestigious Best Teacher Award from Delhi Government in the year 2019. She was also the Coordinator of the IGNOU Centre run at her college from 2019 to 2020. She has been an Acting Principal of the College on several occasions from 2017 to 2019.