Description
PEARSON INDIA Entrepreneurship Development And Small Business 3Rd Edition by POORNIMA
The revised and updated Third edition of Entrepreneurship Development and Small Business
Enterprises discusses how entrepreneurs can successfully manage their ventures in a highly dynamic
and challenging environment. This book prepares students for life outside the classroom through
case studies drawn from diverse sectors, profiles of successful entrepreneurs, and projects that
promote analysis and decision making.
Table of Content:
1 Entrepreneurship
2 Entrepreneurial Development and Training
3 Women Entrepreneurs
4 Family Business
5 Micro, Small, and Medium Enterprises
6 Identification of Business Opportunities
7 Business Plans
8 Project Management and Financing
9 Institutions Supporting Business Enterprises
10 Business Organizations and Business Laws
11 Preventing Sickness in Enterprises
12 Financial Management in Enterprises
13 Operations and Human Resource Management in Enterprises
14 Managing Marketing and Growth in Enterprises
Salient Features:
Thorough coverage of the conceptual framework of entrepreneurship development and casual and effectual entrepreneurship.
Each chapter begins with a picture serve as ice-breakers and narrate the key concepts of the chapter through a powerful story around an entrepreneur or company for better understanding of the chapter.
New end-of-chapter activities and projects designed to promote effectual reasoning.
Fourteen end-of-chapter case studies drawn from diverse sectors reflect current thinking and practice in the Indian context.
Each chapter contains several boxes that highlight the latest developments, interesting stories and quotes of the entrepreneurs mentioned in the beginning of the chapter.
The manufacturing and service sectors have been covered in greater detail by showcasing real-world examples and case studies from Indian and global enterprises.
Online supplement consisting of instructors' manual and PowerPoint lecture slides to support interactive training and teaching.