Description
PEARSON INDIA Entrepreneurship New Venture Creation by David H Holt
Entrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation, and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations, and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations.
Table of Content:
Chapter 1: Entrepreneurship and New Venture Opportunities
Chapter 2: Entrepreneurship and Innovation
Chapter 3: Small Business and Corporaate Entrepreneurship - Contrasting Enterprises
Chapter 4: A model for New Ventures - Feasibility Planning
Chapter 5: The Product Concept and Commercial Opportunites
Chapter 6: Product Protection - Patents, Trademarks, and Copyrights
Chapter 7: Services - The Human Side of Enterprise
Chapter 8: Marketing Reserach for New Ventures
Chapter 9: Marketing - Functions and Strategies
Chapter 10: International Markets: New Venture Opportunities
Chapter 11: The Entrepreneurial Team and Business Formation
Chapter 12: Business Acquisitions and Franchising
Chapter 13: Financial Resources for New Ventures
Chapter 14: Managing Growth and Transition
Salient Features:
1) Features to Test Learning: Each chapter incorporates learning objectives, checkpoint questions, examples, and illustrations to help students learn about the entrepreneurial processes.
2) Real-life Examples: Approximately 50 brief biographies or profiles of successful entrepreneurs are presented throughout the text to illustrate real-world results of new ventures. Some of the people profiled are Irving Berlin, William Gates of Microsoft, and Thomas Monaghan of Domino's Pizza among others.
3) Elucidation and Illustration of Complicated Concepts: Nearly 40 exhibits and boxed items are provided to amplify presentations and give meaning to complicated concepts. These are further supported by nearly 100 graphic illustrations, and more than 200 examples woven in the presentations.
4) Rich End-of-Chapter Pedagogy: Each chapter ends with descriptive synopsis of the learning objectives. These repeat the objectives and briefly summarizes the key points.