Description
Cengage Learning Entrepreneurship: Text And Cases by Reddy P Narayana
Entrepreneurship: Text and Cases is designed to meet the requirements of management and commerce students of various universities across the country. In keeping with the increasing focus on creating and growing a new venture, the understanding of the process of developing and operating the new venture/business is crucial. The book has been developed to provide an in-depth knowledge of the role and nature of entrepreneurship as a mechanism for creating ventures and affecting economic development. The book is presented in a simple and lucid language to enable easy understanding. The text is being supported by illustrative examples and case studies. In addition, end-of-chapter exercises, including review questions, practical problems and case studies will help the readers to test their knowledge pertaining to the particular chapter.