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Essentials Of Entrepreneurship And Small Business Management 5th Edition

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Description

This latest edition, introduces readers to the process of creation of a new venture and the critical knowledge needed for its successful launch. It provides various tools needed for entrepreneurial success. The reader is exposed to all the aspects of a small enterprise for establishing the business in a competitive environment; right from building the plan to considering the marketing and financial aspects.

More Details About Essentials Of Entrepreneurship And Small Business Management 5th Edition
General Information
Author(s)Thomas W. Zimmerer,Norman M. Scarborough, Doug Wilson
PublisherPhi
Edition5
ISBN9788120339118
Pages744
BindingPaperback
LanguageEnglish
Publish YearJanuary 2009
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