Description

This latest edition, introduces readers to the process of creation of a new venture and the critical knowledge needed for its successful launch. It provides various tools needed for entrepreneurial success. The reader is exposed to all the aspects of a small enterprise for establishing the business in a competitive environment; right from building the plan to considering the marketing and financial aspects.

More Details about Essentials Of Entrepreneurship And Small Business Management 5th Edition

General Information  
Author(s)Thomas W Zimmerer and Norman M Scarborough and Doug Wilson
PublisherPhi
Edition5
ISBN9788120339118
Pages744
BindingPaperback
LanguageEnglish
Publish YearJanuary 2009