Description
PEARSON Essentials Of Entrepreneurship And Small Business Management Global Edition 8 Ed by Norman Scarborough et al
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The Foundation to Building a Successful Small Business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world's economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition. Contents for Essentials of Entrepreneurship and Small Business Management, 8eSection I: The Challenge of EntrepreneurshipChapter 1 The Foundations of EntrepreneurshipChapter 2 Ethics and Social Responsibility: Doing the Right ThingChapter 3 Inside the Entrepreneurial Mind: From Ideas to RealitySection II: The Entrepreneurial Journey BeginsChapter 4 Conducting a Feasibility Analysis and Designing a Business ModelChapter 5 Crafting a Business Plan and Building a Solid Strategic PlanChapter 6 Forms of Business Ownership and Buying an Existing BusinessChapter 7 Franchising and the EntrepreneurSection III: Launching the BusinessChapter 8 Building a Powerful Bootstrap Marketing PlanChapter 9 E-commerce and the EntrepreneurChapter 10 Pricing and Credit StrategiesChapter 11 Creating a Successful Financial PlanChapter 12 Managing Cash FlowSection IV: Putting the Business Plan to Work: Sources of FundsChapter 13 Sources of Financing: Equity and DebtChapter 14 Choosing the Right Location and LayoutChapter 15 Global Aspects of EntrepreneurshipChapter 16 Building a New Venture Team and Planning the Next Generation