Description
Palgrave MacMillan Evaluation in Advertising Reception A Socio-Cognitive and Linguistic Perspective 2014 Edition by S. Bullo
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. Table of contents :- 1. Introduction: Researching Reception and Discourse 2. Reception, Language and Sense-making 3. Investigating Evaluation Advertising Reception 4. Appraisal and Social Cognition in Advertising Reception 5. Implications for a Theory of Evaluation in Advertising Reception