Description
Pearson Exploring Strategy: Text And Cased, 10Th Edn by Gerry Johnson and Kevan Scholes and Richard Whittington
With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change.With two new members added to the renowned author team, this tenth edition of Exploring Strategy: Text & Cases has been comprehensively updated to help you: Understand clearly the key concepts and tools of strategic management
- Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship
- Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC
Salient Features
• Exploring Strategy combines the latest theory with real life examples of that theory put into practice, including 50 extensive case studies and 75 one-page Illustrations on specific companies.
• Incorporating extensive and in-depth coverage of all core material for Strategy courses - it makes the competition look ';light' on the context that leads to strategy with topics like corporate governance.
• Tackles hot topics and new issues, especially emerging market themes such as the role of ownership and frugal innovation.
• Provides international perspective and coverage.