Description

The Case book II highlights the key issues involved in the creation of brand building, consumer products, durable and services advertising. The case book has been compiled by the authors from the archives of India's third largest advertising agency group, DRAFTFCB+ULKA.

More Details about FCB ULKA BRAND BUILDING AD 2

General Information  
Author(s)PARAMESWARAN
PublisherMcGraw Hill
ISBN9780070707139
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011