Shopping Cart
0 Item in Cart

FCB ULKA BranAdvtg-Concepts an
Click for related books: PARAMESWARAN, M G

Rating  
(80 Ratings)

Retail Price: 605.00/-
Price: 545.00/-
Inclusive all taxes
10.00% OFF
Sold By: Store4Doctors

Offer 1: Get 10.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:
MPSTK50

Offer 2: Get 10.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:
MPSTK150

Free Shipping (for orders above ₹ 499)  *T&C apply.

Out of Stock Click For New Edition




Need Help!! Click Here
Description

Advertising is salesmanship in print. Today, Indian advertising presents a kaleidoscope of imagery-global brands battling local brands, regional brands battling national brands, value brands battling better value brands. Brand Building Advertising wades through this complexity and shares with the practitioners some of the success stories of FCB-ULKA advertising agency, that put some companies and products on the brand map. Written in a user friendly style, the book highlights the concept and dwells on the process of genesis of a brand, where it emerges from the shadows of anonymity into limelight of brand equity. The concepts and cases have been described in 6 sections, including fundamentals to: Making advertising work, Making consumer product advertising work, Making consumer durable advertising work, Making business-to-business advertising work.

More Details About FCB ULKA BranAdvtg-Concepts an
General Information
Author(s)PARAMESWARAN, M G
PublisherMcGraw Hill Education (India) Pvt Ltd
ISBN9780070223943
BindingPaperback
LanguageEnglish
Publish YearJanuary 2008
Reviews of FCB ULKA BranAdvtg-Concepts an
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS