Description

This book is designed to give a thorough idea about retail practices in India and other parts of the world by integrating dynamics of retail environment with the theoretical framework. An ideal textbook for short term certificate and diploma courses in Retailing Management. Also a good source of reference for practitioners.


Key Features:-

  • Discussion of operational aspects and practices with in a strategic framework
  • A chapter on Store Layout & Design and Visual Merchandising
  • A chapter on Customer Retention - CRM , Loyalty Programmes and Customer Services
  • Detailed discussion on Quality parameters of the services
  • Seven detailed case studies

More Details about FUNDAMENTALS OF RETAILING

General Information  
Author(s)MADAAN and K V S
PublisherMcGraw Hill
ISBN9780070091498
BindingPaperback
LanguageEnglish
Publish YearJanuary 2009