Description
SAGE Publications Inc Factorial Survey Experiments 2015 Edition by Katrin Auspurg, Thomas Hinz
The factorial survey method is well established in the social sciences as a method of assessing respondents' beliefs about the world, judgment principles, or decision rules. Instead of single-item questions, respondents are confronted with multi-dimensional stimuli ("vignettes") that resemble real-life judgments or decision-making situations. Within these vignettes, attributes are experimentally varied in their values. This method enables the researcher to combine the advantages of experimental designs and surveys. Table of contents :- 1. Introduction2. Why and When to Use Factorial Survey Methods3. Setting Up the Experimental Design4. Setting Up the Survey5. Data Analyses6. Further Aspects7. Concluding Remarks