Description
Satish Serial Publishing House Farm Economics Principles and Applications by M Thirunavukkarasu
Every farmer, every farm, every firm, every society, every organization and every country carry out production activities to get more income and profit. However, many of them do not succeed in their goals, simply because they do not have sufficient knowledge of economic principles underlying production of any commodity or service, although all the production activities operate in an economic environment and all the farmers, farms, organizations, and businesses have economic and financial principles operating behind them. Unlike the manufacturing industries which operate within the framework of economic principles, the farmers engaged in food production are only poorly informed about the economic principles and marketing concepts, which ultimately bring them only less than the desirable output. That is the reason why, the farmers, mostly of poor and vulnerable downtrodden, are unable to eke out a living of their less sustainable farming. With little knowledge on what to produce, how to produce and how much to produce, not only small farmers, but also the big farmers are unable to make viable economic decisions to run their farm businesses profitably. Economics is not just concerned with concepts, formula, laws and graphs. Instead, rather it is an array of knowledge and procedures that allow the farmers to learn and implement the processes of production more effectively. Hence, everyone, who is engaged in teaching and learning of farming activities, will need to have a sufficient working knowledge of economics and marketing to pass on the principles and applications of economics and marketing to the farmers, so as to help them to produce effectively and market efficiently. The world today is engaged in more intensive and semi-intensive farming systems and hence, a better knowledge of economics is all the more important than ever before. Thus, understanding the principles of economics and marketing has become crucial these days, especially for the students, teachers, researchers, and decision makers of the farming sector. That is the reason why, there is and there will be a high demand for skills in economics and marketing in a wide variety of areas - colleges, universities, research labs, industry, training centres, etc. of the farm sector. This book, written with the basic objective of infusing the knowledge of farm economics and marketing into the mainstay of all the stakeholders in the farm business, is expected to provide the basics and applications of economics and marketing in all the farm businesses, viz., agriculture, livestock, poultry, fisheries, horticulture, farm engineering, etc.