Description
CBS PUBLICATION Food Product Development by Avantina Sharma
Food Product Development provides an in-depth analysis of the various aspects of food product development process from conceptualisation to reality. It covers the progression from the idea generation to production phase. It examines the four core elements of product development:
Business strategy directing product development
various steps in the product development process
knowledge required to finance the process
keeping the businesses running and expanding and the need for keeping the product development focused on the consumers’ needs and aspirations.
Written in a lucid and simple manner, it provides a comprehensive coverage of the product development process and includes a range of international case studies from various sectors of the food industry. The book will serve as a text for students of food science and related courses and an essential guide for food entrepreneurs, food enthusiasts and interested readers.