Description
Satish Serial Publishing House Food Retail Outlets Management In India Consumers Perspective by Sharma and Sabbey and Anil Bhat and Ashish Kumar Isher
In the era of globalisation, one of the fastest growing sectors is the retailing sector and is under the phase of evolution all over the world. The main reason for the increased popularity of the organised retailing is the changing behaviour of the consumers. However, this change is possible due the families of double income, increasing number of nuclear families and changing lifestyle. Furthermore, the customer tends to do shopping in the areas where they can easily get the items of groceries; food, and other items of daily requirements. All these factors have considerably contributed in the growth of retailing in the Indian economy. This book on ‘Food Retail Outlets Management in India: Consumers Perspective” is aimed to discuss the status of food retail outlets in India and thereby consumer perception towards retailing industry. The book is very timely and relevant as there is scanty evidence on the consumer’s overall perspective and preferences about management of food retail outlets in India. It covers different areas of organised and unorganised food retail outlets and their inventory and supply chain management