More Details about Fund. Of Selling

General Information  
PublisherMcGraw Hill
Publish YearJanuary 2010


Fundamentals of Selling draws on the unmatched experience of a salesman turned teacher to give your students the sales skills that lead to success. With a level of detail unique to this book, author Charles Futrell lays out a selling process step by step, taking in every phase of the sale from planning to follow-up. This detailed yet universal approach gives students the foundation they need to be successful sellers in any industry

Key Features:-

  • Expanded coverage of ethics
  • Technology coverage
  • New topics in selling like, sales prospecting funnel, the leaking bucket customer concept, and the u
  • Increased emphasis on planning the sales call