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Fund. Of Selling

Fund. Of Selling
Books from same Author: Futrell
Books from same Publisher: McGraw Hill

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Key Features
  • Expanded coverage of ethics
  • Technology coverage
  • New topics in selling like, sales prospecting funnel, the leaking bucket customer concept, and the u
  • Increased emphasis on planning the sales call
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Description

Fundamentals of Selling draws on the unmatched experience of a salesman turned teacher to give your students the sales skills that lead to success. With a level of detail unique to this book, author Charles Futrell lays out a selling process step by step, taking in every phase of the sale from planning to follow-up. This detailed yet universal approach gives students the foundation they need to be successful sellers in any industry

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General Information
Author(s)Futrell
PublisherMcGraw Hill
ISBN9780070706569
Pages640
LanguageEnglish
Publish YearJanuary 2010
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