Description
SAGE Publications India Pvt Ltd Fundamentals Of Supply Chain Management: Twelve Drivers Of Competitive Advantage by John T Mentzer
Fundamentals of Supply Chain Management has been designed as a comprehensive text for any course dealing with strategy and supply chains. Written in an accessible and entertaining style, Mentzer identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies.
These twelve drivers are derived from extensive research from more than 400 books, articles, and papers, as well as interviews with more than fifty executives in major global companies. The roles of all of the traditional business functionsmarketing, sales, logistics, information systems, finance, customer services, and managementin supply chain management are also addressed. Complete with cases and real examples from corporations around the world, this book will enable students and practising managers to more effectively understand, implement and manage supply chains successfully.