Description

The success of the first five editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.


Key Features:-

  • Extended discussion of outsourcing of service activities
  • Each chapter incorporates two global EDGE research tasks
  • Appendix on International Trade and the Balance of payments
  • Focuses on managerial implications
  • It makes important theories accessible and interesting to students

More Details about GLOBAL BUSINESS TODAY

General Information  
Author(s)HILL
PublisherMcGraw Hill
ISBN9780071332569
LanguageEnglish
Publish YearJanuary 2011