Description
Wiley India Gamification Marketing For Dummies by Zarrar Chishti
Nothing drives interest from customers more than giving them the chance to win. From old school sweepstakes and stamp collecting games to modern mobile loyalty programs or branded game apps, gamification helps connect you to your customers in a way they invite into their lives. This book helps you add the effective but challenging aspects of gamification to your marketing strategy. No matter what your digital proficiency, intelligent marketing with ramifications for Dummies will guide both veteran and inexperienced marketers through the maze of planning and executing a gamification strategy.