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Global Content Marketing at Meripustak

Global Content Marketing by Didner and P , McGraw Hill

Books from same Author: Didner and P

Books from same Publisher: McGraw Hill

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General Information  
Author(s)Didner and P
PublisherMcGraw Hill
Edition1
ISBN9789339218485
Pages256
BindingPaperback
LanguageEnglish
Publish YearOctober 2014

Description

McGraw Hill Global Content Marketing by Didner and P

Global Content Marketing is a powerful hands-on guide to designing a marketing strategy that focuses on globalizing content. Every part of the process is outlined, from positioning to editorial planning to measuring results. Didner reveals how Intel has succeeded in building a flexible content marketing strategy that delivers results across a span of audiences seeking different kinds of content.

Key Features:-

  • Didner spearheaded Intel's Enterprise product launches and worldwide marketing campaigns, and she ha
  • BtoB magazine selected the author as a Top Digital Marketer in both 2011 and 2012
  • Contains case studies illustrating what has worked in the real world and what has not

Others

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