Description
Palgrave Global Englishes in Asian Contexts Current and Future Debates 2009 Edition by K. Murata, J. Jenkins
This volume explores the global spread of English or global Englishes, and English as a Lingua Franca (ELF), focusing specifically on Asian Englishes. It is unique in the range of diverse perspectives across the languages and cultures by its contributors. Table of contents : - Acknowledgements Notes on Contributors Introduction: Global Englishes from Global Perspectives; K.Murata & J.Jenkins PART I: UNDERSTANDING ENGLISHES AND ENGLISH AS A LINGUA FRANCA (ELF) IN ASIA Dimensions of Understanding in Cross-Cultural Communication; L.Smith Accommodation and the Idiom Principle in English as a Lingua Franca; B.Seidlhofer & H.Widdowson Exploring Attitudes Towards English as a Lingua Franca in the East Asian Context; J.Jenkins PART II: CULTURAL IDENTITY, IDEOLOGY AND ATTITUDES IN ENGLISHES IN ASIA Pygmalion in Singapore; T.Hung Japanese English for EIAL: What it should be like and how much has been introduced; M.Morizumi Characteristics of Korea English as a Glocalized Variety; K-J.Park PART III: ENGLISHES IN ASIAN ACADEMIC AND BUSINESS CONTEXTS Academic Writing in World Englishes: the Asian Context; Y.Kachru Standards and Linguistic Realities of English in the Malaysian Workplace; S.Gill English in Asian Advertising and the Teaching of World Englishes; T.K.Bhatia PART IV: THE FUTURE OF ENGLISHES: A PARADIGM SHIFT? Asian Englishes in the Asian Age: Contexts and Challenges; B.Kachru Plurilithic Englishes; A.Pennycook The Future of English: Beyond the Kachruvian Three Circle Model?; Y.Yano Index