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Global Marketing 4Th Edition at Meripustak

Global Marketing 4Th Edition by Kate Gillespie, T&F/Routledge

Books from same Author: Kate Gillespie

Books from same Publisher: T&F/Routledge

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  • General Information  
    Author(s)Kate Gillespie
    PublisherT&F/Routledge
    Edition4
    ISBN9780765642950
    Pages598
    BindingHardcover
    LanguageEnglish
    Publish YearSeptember 2015

    Description

    T&F/Routledge Global Marketing 4Th Edition by Kate Gillespie

    This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.


    Key Features:-

    • Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises
    • A chapter dedicated to understanding global and local competitors, setting the stage for ongoing dis
    • Extensive real-life examples and cases from developed and emerging markets, including insights into