Description

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

More Details about Global Marketing Global Edition 8th Edition

General Information  
Author(s)Warren J Keegan and Mark C Green
PublisherPearson
Edition8
ISBN9781292017389
Pages608
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014