Global Marketing Management 3rd Edition at Meripustak

Global Marketing Management 3rd Edition

Books from same Author: Kiefer Lee and Steve Carter

Books from same Publisher: Oxford University Press

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Kiefer Lee and Steve Carter
    PublisherOxford University Press
    Edition3
    ISBN9780199668724
    Pages608
    BindingPaperback
    LanguageEnglish
    Publish YearJune 2012

    Description

    Oxford University Press Global Marketing Management 3rd Edition by Kiefer Lee and Steve Carter

    Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environment such as climate change and sustainable development, service delivery, ICT technologies and social media, strategic branding and maintaining relationships. The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes. The authors equip students with the knowledge and skills to enable them to make key management decisions and understand how organizations may navigate through the increasingly dynamic and challenging global trading environment. It enables students to identify, evaluate and integrate a wide range of management concepts to create and execute highly effective global marketing programmes, as well as the analysis and solution of management problems in global operations.