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Global Marketing Strategies 4Th Edition 1998 at Meripustak

Global Marketing Strategies 4Th Edition 1998 by Jean-Pierre Jeannet, Hubert D. Hennessey, HOUGHTON MIFFLIN

Books from same Author: Jean-Pierre Jeannet, Hubert D. Hennessey

Books from same Publisher: HOUGHTON MIFFLIN

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    • General Information  
    Author(s)Jean-Pierre Jeannet, Hubert D. Hennessey
    PublisherHOUGHTON MIFFLIN
    ISBN9780395871621
    Pages918
    BindingPaperback
    Publish YearFebruary 1998

    Description

    HOUGHTON MIFFLIN Global Marketing Strategies 4Th Edition 1998 by Jean-Pierre Jeannet, Hubert D. Hennessey

    The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.


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