Description
Pearson India Global Search Engine Marketing by Kennedy
Global Search Engine Optimization: Fine-Tuning Your International Search Engine Results by Anne F. Kennedy and Kristján Már Hauksson is a SEMPO (Search Engine Marketing Professionals Organization) recommended read. Use search to reach all your best customers-worldwide! Don't settle for U.S.-only, English-only search marketing: master global search marketing and reach all your most profitable customers and prospects-wherever they are! Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures and learn how to profit from tools and social platforms most North American marketers have never even heard of!