Shopping Cart
0 Item in Cart

Global Strategic Management 2nd Edition
Click for related books: Frynas

Rating  
(80 Ratings)

Retail Price: 630.00/-
Price: 567.00/-
Inclusive all taxes
10.00% OFF
Sold By: Machwan

Offer 1: Get 10.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:
MPSTK50

Offer 2: Get 10.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:
MPSTK150

Free Shipping (for orders above ₹ 499)  *T&C apply.

In Stock Click For New Edition
Select Quantity :




Description

Global Strategic Management 2e provides a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics as well as new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field and provides a wealth of both mini- and full-length cases of successful global companies from the United States, Europe and emerging economies. Continuing with the concise treatment of topics, accessible writing style and clear structure that were such strengths of the first edition of this text, the second edition comprises 12 chapters divided into five parts. A new chapter, on knowledge and innovation, has been added. A fifth part on innovation has been introduced to clearly outline the importance of this area to global strategy. A full complement of pedagogical features are consistently applied throughout the text in order to support students and to ensure they benefit from the wide-ranging content. Chapter summaries ensure students have a clear understanding of key points and discussion questions allow the reader to check their understanding and think around the subject.

More Details About Global Strategic Management 2nd Edition
General Information
Author(s)Frynas
PublisherOxford University Press
Edition2
ISBN9780199677450
Pages456
BindingPaperback
LanguageEnglish
Publish YearOctober 2012
Reviews of Global Strategic Management 2nd Edition
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS