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Good Products Bad Products
Books from same Author: Adams
Books from same Publisher: McGraw Hill

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Key Features
  • Maximize your product’s performance—and minimize the cost
  • Appeal to your customer’s emotions—with elegance and sophistication
  • Make sure your product is a perfect fit—that’s human, cultural, and global
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Description

A must-read for managers, designers, manufacturers, and marketers, this groundbreaking approach will change the way you think about your product—and show you why it’s more important than ever to deliver the highest quality possible. In Good Products, Bad Products, you’ll learn how to:

More Details About Good Products Bad Products
General Information
Author(s)Adams
PublisherMcGraw Hill
ISBN9781259025808
Pages272
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012
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