Description
John Wiley Google Analytics Integrations by Daniel Waisberg
In Google Analytics Integrations, expert Daniel Waisberg provides to web professionals a roadmap for turning Google Analytics into a centralized marketing-analysis platform to glean more insightful data about their customers' behavior. Many marketers are still seeing a single part of their visitors' interaction with their businesses: They can't see all the factors (and data) that affect their websites and apps. This happens mainly because data is scattered over multiple data silos, making it hard for professionals to integrate all sources of information into one place. In addition, some platforms and networks still protect their data, making it almost impossible to create a full picture of the customer.