Description

Grab that Wallet brings to the reader a new perspective on the nature and structure of the industry that makes it uniquely challenging to achieve true customer satisfaction. Blending humor with insight, the book takes an in-depth look at producer-consumer behavior in financial services industry. Propounding a new and practical model of The Needs Portfolio Matrix the book shows how to adapt proven consumer marketing strategies and approach to financial services Marketing.

More Details about Grab That Wallet

General Information  
Author(s)SHARMA and SUSHIL
PublisherMcGraw Hill
ISBN9781259028427
Pages216
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014