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Grab That Wallet

Grab That Wallet
Books from same Author: SHARMA and SUSHIL
Books from same Publisher: McGraw Hill

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Description

Grab that Wallet brings to the reader a new perspective on the nature and structure of the industry that makes it uniquely challenging to achieve true customer satisfaction. Blending humor with insight, the book takes an in-depth look at producer-consumer behavior in financial services industry. Propounding a new and practical model of The Needs Portfolio Matrix the book shows how to adapt proven consumer marketing strategies and approach to financial services Marketing.

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General Information
Author(s)SHARMA and SUSHIL
PublisherMcGraw Hill
ISBN9781259028427
Pages216
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014
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