Description
Creative Social Hacker Maker Teacher Thief Advertisings Next Generation by Alex Lavery, Ben Cooper, Ana Andjelic,Si Scott
- What Does The Industry Need To Do Today (Not Tomorrow) To Stay Valuable And Relevant? - Is Digital Collaboration The Death Of Idea Ownership? - What The F**K Do Clients Know About Great Advertising? - How Can Copying Make You More Original? - I Feel Connected, But Do I Feel More Human? - How Are The Porn Industry, Illegal Black Market And Bitcoins Changing Online Culture Today? - Should We Make Things People Want Rather Than Make People Want Things? - How Do We 'Do' Innovation? If You Want To Get A Point Of View On These And A Whole Host Of Other Questions, Just Pick Up This Book Which Features A Collection Of Essays From 35 Leading Creative Directors And Business Owners. Creative Social Celebrates Hackers, Makers, Teachers And Thieves - Advertising'S Next Generation.