Description
T&F/Routledge Handbook Of Media Management And Economics 2Nd Edition by Alan Albarran Bozena Mierzejewska Jaemin Jung
Winner Of The 2019 Robert Picard Book Awardthe Handbook Of Media Management And Economics Has Become A Required Reference For Students Professors Policy Makers And Industry Practitioners. The Volume Was Developed Around Two Primary Objectives: Assessing The State Of Knowledge For The Key Topics In The Media Management And Economics Fields; And Establishing The Research Agenda In These Areas Ultimately Pushing The Field In New Directions.The HandbookS Chapters Are Organized Into Parts Addressing The Theoretical Components Key Issues Analytical Tools And Future Directions For Research. With Its Unparalleled Breadth Of Content From Expert Authors The Handbook Provides Background Knowledge Of The Various Theoretical Dimensions And Historical Paradigms And Establishes The Direction For The Next Phases Of Research In This Evolving Arena Of Study. Updates Include The Rise Of Mobile And Social Media Globalization Audience Fragmentation And Big Data.Show More