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Handbook Of Research On Leveraging Consumer Psychology For Effective Customer Engagement at Meripustak

Handbook Of Research On Leveraging Consumer Psychology For Effective Customer Engagement by Edited by Norazah Mohd Suki, IGI Global

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  • General Information  
    Author(s)Edited by Norazah Mohd Suki
    PublisherIGI Global
    ISBN9781522507468
    Pages577
    BindingPaperback
    Language_x000D_English
    Publish YearOctober 2016

    Description

    IGI Global Handbook Of Research On Leveraging Consumer Psychology For Effective Customer Engagement by Edited by Norazah Mohd Suki

    Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.show more