Description
Wiley Handbook of Web Surveys by Silvia Biffignandi, Jelke Bethlehem
Revised and thoroughly updated, the second edition of Handbook of Web Surveys offers a practical and comprehensive guide for creating and conducting effective web surveys. The authors noted experts on the topic, include a review the Blaise system (which has been around for 30 years) and provide information on the most recent developments and techniques in the field. The book illustrates the steps needed to develop effective web surveys and explains how the survey process should be carried out. It also examines the aspects of sampling and presents a number of sampling designs.The book includes ideas for overcoming possible errors in measurement and nonresponse. The authors also compare the various methods of data collection (face-to-face, telephone, mail, and mobile surveys) and discuss their advantages and disadvantages. Critical information for designing questionnaires for mobile devices is also provided. Filled with real-world examples, Handbook of Web Surveys discuss the key concepts, methods, and techniques of effective web surveys. This important book:Contains the most recent sampling designs and estimation proceduresOffers ideas for overcoming errors in web surveysIncludes information on mixed mode surveysExplores the concept of response probabilitiesReviews all aspects of web panelsWritten for researchers in government, business, economics, and social scientists, the second edition of Handbook of Web Surveys provides an introduction to web surveys and the various methods and techniques. ABOUT THE AUTHORSILVIA BIFFIGNANDI is a professor at the Center for Statistics and Analysis of Sample Surveys, University of Bergamo, Bergamo, Italy. JELKE BETHLEHEM is affiliated with Statistics Netherlands, a Division of Methodology and Quality, The Netherlands. TABLE OF CONTENTS1 THE ROAD TO WEB SURVEYS1. Introduction2. Theory1.2.1 Everlasting Demand for Statistical Information1.2.2 The Dawn of Sampling Theory1.2.3 Traditional Data Collection1.2.4 The Era of Computer-Assisted Interviewiing1.2.5 The Conquest of Web1.2.6 Toward integration of web sources or to web-multisources1.3 Application1.4 SummaryKey TermsExecisesReferences2. ABOUT WEB SURVEYS2.1 introduction2.2. Theory2.2.1 Typical Survey Situation2.2.2 Why On line Data Collection?2.2.3 Areas of Application2.2.4 Trends in Web Surveys2.3 Application2.4 SummaryKey TermsExecisesReferences2. A FRAMEWORK FOR STEPS AND ERRORS IN WEB SURVEYS3.1 Introduction3.2 Theory3.2.1 Steps3.2.2 Steps3.2.3 Steps3.2.4 Comments for an expanded framework3.3 Application3.4 SummaryKey TermsExecisesReferences4 SAMPLING FOR WEB SURVEYS4.1 Introduction4.2 Theory4.2.1 Target Population4.2.2 Sampling Frames4.2.3 Basic Concepts of Sampling4.2.4 Simple Random Sampling4.2.5 Determining the Sample Size4.2.6 Some Other Sampling Designs4.2.7 Estimation Procedures4.3 Application4.4 SummaryKey TermsExercisesReferences5 ERRORS IN WEB SURVEYS 4.1 Introduction,4.2 Theory4.2.1 Measurement Errors4.2.2 Nonresponse4.3 Application4.3.1 The Safety Monitor4.3.2 Measurement Errors4.3.3 Nonresponse4.4 SummaryKey TermsExercisesReferences6 WEB SURVEYS AND OTHER MODES OF DATA COLLECTION6.1 Introduction6.1.1 Modes of Data Collection6.1.2 The Choice of the Modes of Data Collection6.2 Theory6.2.1 Face-To-Face Surveys6.2.2 Telephone surveys6.2.3 Mail Surveys6.2.4 Web surveys6.2.5 Mobile surveys6.3 Application5.4 SummaryKey TermsExercisesReferences7 DESIGNING A WEB SURVEY QUESTIONNAIRE7.1 Introduction7.2 Theory7.2.1 The Road Map Toward a Web Questionnaire7.2.2 The Language of Questions7.2.3 Basic Concepts of Visualization7.2.4 Aswers types (response format)7.2.5 Web Questionnaires and Paradata7.2.6 Trends in Web Questionnaire Design and Visualization7.3 Application7.4 SummaryKey TermsExercisesReferences8 ADAPTIVE AND RESPONSIVE DESIGN 8.1 Introduction,8.2 Theory8.2.1 Terminology and rationale8.2.2 Quality and costs functions8.2.3 Strategy allocation and optimization8.3 Application8.4 SummaryKey TermsExercis