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Health Communication and Mass Media An Integrated Approach to Policy and Practice

Health Communication and Mass Media An Integrated Approach to Policy and Practice
Books from same Author: Rukhsana Ahmed
Books from same Publisher: Gower Publishing

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Description

In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media and communication systems and new web-based and mobile media. The book’s treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples that can serve as models for their own efforts. This book will be of interest to anyone involved in health communication programs or more generally with communication studies and allied fields.

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General Information
Author(s)Rukhsana Ahmed
PublisherGower Publishing
ISBN9781409447139
Pages244
BindingHardcover
LanguageEnglish
Publish YearJanuary 2013
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