Description
John Wiley Hospitality Marketing Management, 5Th Edition by Robert D Reid and David C Bojanic
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Key Features:-
- A new chapter (16) on Destination Marketing
- Expanded coverage of the Internet and technology, including new Internet exercises to help students
- Additional coverage of the tourism industry
- Enhanced coverage of international marketing in a global economy
- Strategies to achieve customer satisfaction through an understanding of consumer behavior, market se
- New Glossary of key terms