More Details about Hospitality Marketing Management, 5th Edition

General Information  
Author(s)Robert D Reid and David C Bojanic
PublisherJohn Wiley
Edition5
ISBN9788126537273
Pages672
BindingPaperback
LanguageEnglish
Publish YearJuly 2012

Description

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.


Key Features:-

  • A new chapter (16) on Destination Marketing
  • Expanded coverage of the Internet and technology, including new Internet exercises to help students
  • Additional coverage of the tourism industry
  • Enhanced coverage of international marketing in a global economy
  • Strategies to achieve customer satisfaction through an understanding of consumer behavior, market se
  • New Glossary of key terms