Description

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.


Key Features:-

  • A new chapter (16) on Destination Marketing
  • Expanded coverage of the Internet and technology, including new Internet exercises to help students
  • Additional coverage of the tourism industry
  • Enhanced coverage of international marketing in a global economy
  • Strategies to achieve customer satisfaction through an understanding of consumer behavior, market se
  • New Glossary of key terms

More Details about Hospitality Marketing Management, 5th Edition

General Information  
Author(s)Robert D Reid and David C Bojanic
PublisherJohn Wiley
Edition5
ISBN9788126537273
Pages672
BindingPaperback
LanguageEnglish
Publish YearJuly 2012