Description
University of Pennsylvania Press How Real Estate Developers Think by Peter Hendee Brown
Cities are always changing: streets infrastructure public spaces and buildings are constantly being built improved demolished and replaced. But even when a new project is designed to improve a community neighborhood residents often find themselves at odds with the real estate developer who proposes it. Savvy developers are willing to work with residents to allay their concerns and gain public support but at the same time a real estate development is a business venture financed by private investors who take significant risks. In How Real Estate Developers Think Peter Hendee Brown explains the interests motives and actions of real estate developers using case studies to show how the basic principles of development remain the same everywhere even as practices vary based on climate local culture and geography. An understanding of what developers do and why they do it will help community members elected officials and others participate more productively in the development process in their own communities.Based on interviews with over a hundred people involved in the real estate development business in Chicago Miami Portland (Oregon) and the Twin Cities of Minneapolis and St. Paul How Real Estate Developers Think considers developers from three different perspectives. Brown profiles the careers of individual developers to illustrate the character of the entrepreneur considers the roles played by innovation design marketing and sales in the production of real estate and examines the risks and rewards that motivate developers as people. Ultimately How Real Estate Developers Think portrays developers as creative visionaries who are able to imagine future possibilities for our cities and communities and shows that understanding them will lead to better outcomes for neighbors communities and cities.show more