Description
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG How to Win Customers in the Digital World by Peter Vervest Al Dunn Contributions by M. Hoogeweegen Contributions by N.F. Cameron Contributions by T. Weesing
Providing a template for seizing the opportunities offfered by digital business technologies this book presents six reallife cases to demonstrate both the power and risks involved. The authors both experienced professionals in management education and telecommunications introduce Total Action concepts and methodologies where every activity inside the organization is directly relevant for its customers. Winners use these to make frontline people the point of decision making to unlock information about customers and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world.From the reviews: This book is mandatory reading for every manager and professional. Thomas Middelhoff Chairman & CEO Bertelsmann AG; This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business. A.W. Scheer Chairman of the Supervisory Board IDS Scheer AGshow more