Description
Jones and Bartlett Publishers, Inc Human Biology Health Homeostasis And The Environment by Daniel D. Chiras
The new edition of this introductory text includes current examples, ideas, and discoveries in areas including nutrition, heart health, immunology, cancer, genetics, genetic engineering, and environmental issues. Emphasizing homeostasis, coverage includes basic biological and chemical principles; science and the scientific method; the structure and function of human beings (how major organ systems operate); cell division, heredity, genetic engineering, and reproduction and development; and evolution, ecology, and the problems created in the natural world by society. Contains many color illustrations. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Preface; What is a marketing plan?; Understanding the marketing process; The marketing planning process; Marketing objectives and strategies; Marketing information, probing, and forecasting; The marketing audit: customers and markets; The marketing audit: products; E-commerce and internet marketing; The communication plan: advertising and sales promotion; The communication plan: sales; The pricing plan; The distribution plan; Implementation issues in marketing planning; Marketing planning in review; Authors' note; Recommended reading; Glossary; Index.