Description
CABI Publishing Humans Horses and Events Management 2021 Edition by Katherine Dashper, Gudrun Helgadottir, Ingibjoerg Sigurdardottir
Horses are perhaps the most common non-human animal to feature in planned events, but although there is considerable research on equestrian sport, there is virtually none on equestrian events. This book begins to address this gap, using the National Championships of the Icelandic Horse as an extended case study to explain in depth the process of managing an event, as well as the larger theoretical implications of events management. Drawing on diverse viewpoints and theoretical perspectives, the book draws wider comparisons to connect events management to larger themes in the social sciences, such as human-animal relations; nationalism; place branding; event impacts; event experience; and inclusion and exclusion. The book is a contribution to two fields. In relation to human-animal studies, it focuses on how the Icelandic horse breed is marketed and celebrated through top-tier competition; whereas from an events management perspective, it considers the role of the event in community building, the practical and theoretical aspects of running a sustainable equestrian event, and the issues that arise in multispecies event contexts. This book: - Uniquely draws together events management and human-animal studies. - Is formed from empirical research conducted by a multinational team of events management and tourism researchers. - Uses a single, extended case study to explore a range of themes and issues, both empirically and theoretically. A valuable resource for researchers of events management, human-animal studies and tourism, this book also provides an in-depth look at end-to-end events management for industry professionals. Table of contents : - 1: Introduction: Managing and Experiencing an Equestrian Event. By Katherine Dashper, Gudrun Helgadottir and Ingibjoerg Sigurdardottir 1: THE MAKING OF AN EVENT 2: Event Communities. By Gudrun Helgadottir 2A: FEIF, the International Federation of Icelandic Horse Associations. By Gunnar Sturluson and Gundula Sharman. 2B: The Event Community: the Icelandic Equestrian Association. By Larus Astmar Hannesson. 3: The Star of the Show: the Icelandic Horse. By Gudrun Stefansdottir and Vikingur Gunnarsson 2: MANAGING THE EVENT 4: Strategic Management of Horse-related Events: the Case of the National Championships of the Icelandic Horse (Landsmot) 1998-2008. By Runolfur Smari Steinthorsson and Hjoerny Snorradottir 5: Event Management and Organisation: the Execution of Landsmot, Reykjavik 2018. By Askell Heidar Asgeirsson 6: Segmentation, Marketing, Venue Selection and Competitiveness of Events. By Ingibjoerg Sigurdardottir 3: EXPERIENCING THE EVENT 7: The Visitor Experience at a Horse Event. By Ingibjoerg Sigurdardottir and Anna Lilja Petursdottir 8: Volunteering at Landsmot: Gaining Knowledge and Experience. By Kari Jaeger and Gudrun Helgadottir 9: Horse Welfare at Events. By Ingibjoerg Sigurdardottir 9A: Welfare Assessment of Icelandic Competition Horses. By Sigridur Bjoernsdottir. 4: THE MEANINGS OF THE EVENT 10: Identity Construction in Relation to Niche Events: Images of Landsmot in Social Media. By Susanna Heldt Cassel 11: Multispecies Encounters in Events. By Katherine Dashper 5: EVENT IMPACTS AND LEGACIES 12: Economic Impact Analysis of Events: Landsmot 2016. By Tobias Heldt 13: Community Impacts of Events: Resident Expectations and Experiences. By Ingibjoerg Sigurdardottir 14: Event Legacies. By Gudrun Helgadottir and Katherine Dashper 6: COMPARISONS AND CONCLUSIONS 15: Comparing Landsmot 2016 with Other Equestrian Events: the Case of the Alltech FEI World Equestrian Games (TM) 2014 in Normandy. By Celine Vial and Eric Barget 16: Landsmot: a Short Documentary. By Ragnhildur Asvaldsdottir 17: Conclusions: Planning, Managing and Experiencing Equestrian Events. By Katherine Dashper, Gudrun Helgadottir and Ingibjoerg Sigurdardottir