Description

The IKEA Edge serves as an expansive case study for “doing good business while being a good business.” Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term—four principles that can be applied in any business, in any industry. social and business agenda—and it continues to grow, even during the worst global recession in history. In a time when the public’s trust of business has hit bottom, such an approach to business is more critical than ever.

More Details about Ikea Edge

General Information  
Author(s)Dahlvig
PublisherMcGraw Hill
ISBN9781259025600
Pages208
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012