Description
Oxford University Press Innovation Management by Jauhari and V
Innovation Management is a comprehensive textbook designed to meet the needs of postgraduate management students. The book aims to capture the essence of innovation in the dynamic business environment. The foundation of all successful companies has been the practice of innovation. This book is universal in its approach and integrates both macro and micro perspectives of innovation, especially from the context of emerging economies. It provides a unique treatment of continuity and change as a dynamic process of evolution in managing innovation. It also deploys a multidisciplinary approach combining knowledge and experience of the authors in the domains of knowledge management, technology management, strategy, and entrepreneurship. Besides students, the book will also be a useful tool for practitioners, consultants, entrepreneurs, and policy makers.