Description
Taylor & Francis Ltd Intellectual Property Branding In The Developing World : A New Approach To Non-Technological Innovations by Tshimanga Kongolo
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. _x000D_
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This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context a.show more