Description
Bloomsbury India Intellectual Property Management by Ashwin Madhavan and Rodney D Ryder
About the book
The book acts as a constructive guide in the understanding of various forms of intellectual property- trademark, copyright, patent, design, breeder's right, design, circuit layout, confidential information etc., the infringement of intellectual property rights and its protection as well. It provides a deeper understanding of the Indian perspective on Intellectual property. The book endeavors to discuss elaborately upon the concepts of merchandising, sponsorship and franchising. The book also attempts to critically analyze the Intellectual property valuation methodologies.
Key Features
Detailed analysis on various forms of intellectual property and their footing in India
Litigation strategy on the protection of Intellectual property
Conceptual analysis of the different types of licensing agreements and various clauses
Methodologies of Intellectual property valuation
Case studies on IP valuation techniques