Description
CENGAGE Intellectual Property Rights Protection And Management 2019 Edition by Nithyananda. K. V
Intellectual Property Rights (IPRs) have become an essential element of today's management world — not only in its day-to-day activities, but also in specific events like mergers, acquisitions, takeovers, and in financing its operations. Business managers with the knowledge and expertise of IPRs and their management are scarce and are offered premium positions in organisations, not only in India but also in other parts of the world. This book provides an introductory perspective on the various IPRs and their management. It specifically covers aspects of patents, trademarks, copyrights, designs, trade secrets, geographical indications, and protection for integrated circuit layout-designs. In addition to these IPRs, the book covers their management for the benefit of the organisation, using the C-S-E-R framework devised by the author. It also introduces the readers to the international treaties and conventions on IPRs, which have a significant bearing on the IP laws in India and exposes them to the implications of IPRs on the economic development of a country like India. In a nutshell, this book aims to serve as a handbook generally for people from all walks of life and specifically for people from business management interested in understanding the IPRs and their management. Chapter 1 IntroductionChapter 2 PatentsChapter 3 TrademarksChapter 4 CopyrightChapter 5 DesignsChapter 6 Confidential InformationChapter 7 Geographical IndicationsChapter 8 Semiconductor Integrated Circuit Layout-DesignChapter 9 Management of Intellectual Property RightsChapter 10 Intellectual Property Treaties, Conventions, and ProtocolsChapter 11 Intellectual Property Rights and DevelopmentIndex.