Intercultural Communication In Global at Meripustak

Intercultural Communication In Global

Books from same Author: Beamer

Books from same Publisher: McGraw Hill

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  • General Information  
    Author(s)Beamer
    PublisherMcGraw Hill
    ISBN9780071332644
    LanguageEnglish
    Publish YearJanuary 2011

    Description

    McGraw Hill Intercultural Communication In Global by Beamer

    Inter cultural Communication in the Global Workplace, 4/e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of cultural diversity both at home and abroad.


    Key Features:-

    • Updated discussions of globalization and new technology in business communication and the role of in
    • A new discussion about the study of communication in different cultures and the study of communicati
    • Traditional approach of exploring the relationships among the cultural environments of a firm and th
    • Mini-Cases at the beginning of the chapters help the students correlate the case with the topics in
    • More short and in-depth cases, new illustrations, and examples of how cultural values and practices