Description
McGraw Hill Intercultural Communication In Global by Beamer
Inter cultural Communication in the Global Workplace, 4/e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of cultural diversity both at home and abroad.
Key Features:-
- Updated discussions of globalization and new technology in business communication and the role of in
- A new discussion about the study of communication in different cultures and the study of communicati
- Traditional approach of exploring the relationships among the cultural environments of a firm and th
- Mini-Cases at the beginning of the chapters help the students correlate the case with the topics in
- More short and in-depth cases, new illustrations, and examples of how cultural values and practices